Linxiao
Fu
Writ-1133
Instructor:
Eric Leake
4/22/1023
Food
Culture in China
Food acts as a crucial and vital
role in all human beings’ lives. People are driven to take food every day to
satisfy the body basic requirement of living. As an agricultural country, food
has been occupying a significant position in Chinese history for several
thousand years, and has been existed since the Chinese nation appeared.
Therefore, the food can be regard as a representative of the Chinese culture.
However, the Chinese food value and its eating habits would not stay constant
because the society was progressing as time went on. In order to understand the
Chinese food value and its eating habits, people need to pay attention to the
culture behind them. Guided by the principle of Confucianism for about five
thousand years, Chinese people are more likely to remain persistent with their
own traditional food. However, under the rapidly modernizing and globally
integrating society environment, social relationships influence eating habits
and people’s attitude of eating. Since the American fast food blended into the
Chinese traditional culture successfully, a fast food cross-culture appeared in
the Chinese society, and has an important influence on the traditional food
value. This essay is aim to discuss the change of Chinese food value and eat
habit as well as explore the culture behind this social phenomenon.
Cultural norms, including Confucian
principles, have guided behavioral norms in China for more than five thousand years
(So & Walker, 2006). Influenced by the norm of Confucian principles,
traditional Chinese think highly of the group, sharing and healthy.
Dominated by the Confucian principle of
“filial piety and family” for several millennia, Chinese are more willing to
eat with family since the childhood. Elders in the family often asked their
children come back home to have dinners with them. In China, it is common to
see dozen of people eating around a circular table, because it contains all the
people in three generations. Additionally, concerned more about the whole group’s
interests instead of focusing on the individual favorites, Chinese people
usually asked their friends’ idea when they were ordering food in the restaurant.
Some people even do not mind eat something that they do not like at all as long
as the harmony of group is maintained. A famous Chinese word “Guanxi” is used
to describe the relationships between Chinese people. However, it is much more
complex than “relationship”, as Guanxi focus more on the Confucian principles
of personal association and reciprocity rather than formal rules and law
(Hackley & Dong).
Chinese are willing to share their in China,
people usually sit together and order communal dishes for everyone. Unlike
Americans who order food privately, Chinese people are more likely to order
dishes together take the food from the communal plates by chopsticks. So the American
fast food dining style serves individually portion meals while Chinese dining
style traditionally use communal dishes that can be shared by while they eat at
a round table (Tsan). As I first arrived at Denver, I got pretty uncomfortable
about the way that people order food. Even in some Chinese restaurants, people
usually order a dish and ate it up along with some rice. I think it is better
to order different dishes together and share, so that people could have several
dishes at one time. Then I realized that the situation represents the
distinction between cultures from the two different countries.
What’s more, eating healthily is also a fundamental
character in Chinese traditional food value. The traditional, rural Chinese
diet is based on high intake of plant-based protein, low in dietary
cholesterol, and low in dietary fat as well as large nutrient from plant-based
foods rather than animal-based foods (Tsao). In Confucianism, the balance and
harmony of food was the first principle should be concerned when making the Chinese
cuisine. Like the Daoist ideas of yin-yang, Chinese cuisine always contains
both vegetables and meat. The ancient Chinese also divided food separately due
the different properties. For instance, the elderly people often asked people
not to eat crab when they got cold because the Chinese ancestor believed that
crab is a kind of “cold food”, which do harm to people’s stomach.
By exploring the Chinese eating habits
in the history, especially in the recent several decades, we food out that the contemporary
Chinese food culture and value has changed a lot because China suffered a lot
in the recent two centuries.
Initially, almost all dynasties in China’s
history paid attention to the development of agriculture, because the emperors
believed that as long as people have enough food to eat, their empire would
become the most power one in the world. However, the Chinese modern history of
humiliation leaded to a tremendous change in Chinese mind because the western countries
had a spark development after the industrial revolution and invaded China in
18th century easily. After China was established by the Chinese Communist Party
in 1949, the government began to focus on the industrialization and modernization
in this country, and came up with several policies which intended to alter China
into a communist country. From that time, people generally turned more
eyes onto industry and economy development instead of the food and Chinese cuisine.
What’s more, As Elliot Carlisle and Dave Flynn writes in the essay "Small
Business Survival in China: Guanxi”, the famous “Reform and Opening Policy”,
which was leased by the Chinese politician Deng Xiaoping, moved the restrictions
of business trade among China and other western country including protectionist
policies and regulations, and encouraged people to start their private business
to make contributions to the socialist constructions (Carslisle & Flynn).
Due to the opening policy released by
the authority in 1978, American fast food brands came into the Chinese market, and
gave Chinese people an idea about “How to eat” in this modern age. People generally
recognized that they did not have enough time to cook at home as well as having
dinner with the whole family an accelerating pace of the modern society. Instead
of following the traditional eating habits, Chinese people found out a new form
of eating, which could save time and helped them get back to work as soon as
possible-the American fast food. Since the KFC first entered in Beijing in
1987, many Chinese bought it because it is so continent for people to finish
their meals, and people also think it is fantastic to take some new kinds of
food from the United States of America.
However, the business went down a little
in the following years, as people began to realize that the American fast food
is in poor nutrition value and contains high calories. The primary problem that
Chinese people perceive the American food is the lack of some necessary
nutrition as well as the use of deeps fryer. As discussed above, the Confucianism
thinks highly of the principle of balance and harmony, which is similar as the
Aristotle’s “golden mean”. Chinese are more adapted to add different kinds of
food together in cuisine to make their dishes nutritious. Additionally, since
the Chinese reform and opening policy and globalization, the American food
value of individualization appeal to the Chinese society. All of these
situations pointed out the fact that tradition Chinese food value and Chinese’s
own cuisine have still deeply rooted in most the Chinese people’s minds. Confucianism
philosophy about social order built on group harmony is central throughout
Chinese society (Fei, 1992). It would not easy for KFC to succeed globally, if
it only supplied the American teases without giving any consideration to the
diversified culture and customers of local customer in other countries stated
by Ting Zhang and Cui Yu, in the essay "American Fast Food in Chinese
Market.” This entire situation forced the American fast food to simply plug the
American fast food culture into the Chinese society, but come up with some
cross-culture products to help American food blend into this entire new
environment much better.
Exploring the food value and
Chinese eating habits from the origin to recent years, we find out an obvious
distinction between these two periods. To fulfill physical needs and even
mental needs, food plays a significant role in everyone’s daily life. A kind of
fast food cross-culture has becoming more and more popular. Combined with the
traditional Chinese food culture and the American fast food style, the
cross-culture provides for Chinese people an idea of living in this modern
environment. As the globalization inputted the American fast food into China’s
modern environment, the traditional Chinese food value confronted a big
challenge. Chinese prefer traditional Chinese food, though, also seeking a more
convenient way to have dinner to blend in this fast-paced social environment.
Accustomed to sharing communal dishes among friends and family members as well
as eating healthy diet, Chinese people are adapted to the Chinese cuisine
rather than the American fast food cuisine, which contain high dietary fat and
calorie. However, after twenty’s struggling, finally, KFC, a preventative of
the American fast food brand, understand the culture in Chinese people’s blood,
and release some new fast food products, which entirely fulfill the
requirements of the Chinese food market.
All in all, in the cultural context,
American fast food restaurants have blended into the Chinese food culture. And
as the Chinese society develops for the next several decades, the cross-culture
fast food will definitely influence further parts of China.
Works
Cited
Bell,
DE, and ML Shelman. "KFC's Radical Approach to China."HARVARD BUSINESS REVIEW 89.11 (2011): 137-. Print.
Denis
McMahon. Kfc in China: Secret Recipe for Success. 172 Vol. Hong Kong: Review Publishing Company Ltd. (Hong Kong),
2009. Print.
Terrence
H. Witkowski, Yulong Ma, and Dan Zheng. "Cross-Cultural Influences on Brand Identity Impressions: KFC in China
and the United States." Asia Pacific Journal
of Marketing and Logistics 15.1/2 (2003): 74-88. Print.
Carlisle,
Elliot, and Dave Flynn. "Small Business Survival in China: Guanxi, Legitimacy, and Social
Capital." Journal of Developmental Entrepreneurship 10.1 (2005): 79-96. ProQuest. Web.
23 Apr. 2013.
Hackley,
C., & Dong, Q. (2001). American public relations networking encounters China’s Guanxi. Public Relations
Quarterly , 46(2), 16-19.